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Placing clients at the heart of global account management

How does 亿宝彩票app optimise service for its banking industry customers? Global Head of Banking & Professional Services Mark Forret highlights four key themes from his doctoral research which guide the organisation’s approach to account management.

Mark Forret, Global Head of Banking & Professional Services, shares how his doctoral research thesis is helping to guide 亿宝彩票app’s approach to managing international accounts in the sector—and why the organisation is “constantly seeking” to understand the changing requirements of their customers.